Advertisers seek to speak to Muslim consumers
By Liz Gooch, The New York Times
Thick waves of hair cascade over a woman’s shoulder.
She gives a flirtatious flick of her locks and tells viewers that they too can get such a luxurious mane — if they buy the shampoo she is holding up to the camera. That is the script for your standard shampoo commercial.
Cut to the television spot for Sunsilk’s Lively Clean & Fresh shampoo. Another young, smiling woman is the star, but there is not a strand of hair in sight. Her tresses are completely covered by a tudung, the head scarf worn by many Muslim women in Malaysia.
Sunsilk Clean & Fresh TVC
The pitch? Lively Clean & Fresh helps remove excess oil from the scalp and hair — a common problem among wearers
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View all Posts Visit WebsitePosted by admin on 18.11.2010. Filed under Halal Marketing & Branding, Halal Media. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry
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