The Balkan countries are eager to explore potentials in Halal tourism following a partnership between Halal Quality Certification Agency of Bosnia and Crescentrating to promote Halal-friendly travel services and facilities in the region.
An agreement was reached to this effect in Sarajevo during the Halal Friendly Tourism Forum organised by Crescentrating and the Agency, with support from the Bosnia & Herzegovina’s (BiH) Federal Ministry of Environment and Tourism as well as Foreign Trade Chamber of BiH. Local travel service providers and other related institutions within Bosnia & Herzegovina also attended the forum.
Mr. Amir Sakic, Director of the Agency of Halal Quality Certification, Bosnia said Halal tourism is not something that is impossible to fulfill, and the potential for Halal-friendly tourism in BiH is huge. The country was ranked fourth in Halal Journal’s Top 10 halal destinations around the world.
“Maybe we do not see halal tourism in Bosnia Herzegovina, but halal tourists from around the world are seeing it as a halal destination. The demand for halal tourism here is huge, but we have no such deals to offer. Requests are now coming for the Agency to develop halal-friendly tourism in Bosnia, especially from Banja Luka,” he said.
Fazal Bahardeen, CEO of Crescentrating had similar thoughts. “When Muslims travel they shouldn’t have to worry about their basic needs. They won’t have to concerned about finding Halal food or information on prayers and can instead enjoy the country they’re in; this is what we offer,” he said.
Amir agreed: “We are looking forward to this endeavor”, he said. “Introducing this project will increase the awareness of Halal friendly travel & hospitality and the impact that Muslim tourists have in our country.”
The Halal Quality Certification Agency of Bosnia is the governing Halal certification agency in Bosnia & Herzegovina. Their core objectives include establishing, monitoring and verifying the requirements of Halal standards while issuing Halal certification to companies and enterprises primarily in Southeast Europe.
Crescentrating meanwhile facilitates the growth of Halal friendly travel and hospitality beyond the norm of Halal certified foods by providing ratings to hotels, restaurants and various other establishments based on their Halal friendliness. The specific needs of a Halal conscious traveler such as prayer facilities and Halal food availability are taken into consideration along with family friendly activities and facilities available within the premises.
Together, both organizations will combine their strengths to promote Halal friendly travel and hospitality within the Balkan countries including Albania, Bosnia, Croatia, Kosovo, Montenegro, Slovenia, Serbia, Moldova, Romania, Hungary, Greece, Bulgaria and Macedonia.
Adapted from news release. Photo of Sarajevo under fog by Muris Kuloglija Kula, Sarajevo, Bosnia Herzegovina.