MIHAS 2012 will be kicking off its 9th showcase from April 4 to 7 at Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. Themed “Embracing the Global Halal Market”, MIHAS 2012 presents lucrative prospects of opportunities for French businesses to tap into the growing halal market.
MIHAS is the world’s flagship Halal trade fair with over 500 exhibition booths from over 30 countries. Being positioned as an exclusive halal exhibition, MIHAS attracts a following of steadfast exhibitors and visitors. It embraces the all-encompassing halal concept ranging from food, beverages, pharmaceuticals, toiletries, herbal products, cosmetics, packaging, banking and insurance.
“We are noticing a large shift in buying trend of Muslims in Europe today, particularly in France” said Mohd Aminuddin Sham Tajudin, Director of Processed Food, Biotech and Halal Section, Trade & Services Promotion Division of MATRADE, “Because of their hectic schedule and shifting preference in taste, more families are looking for pre-cook meals, and they must be Halal too.”
Quoting statistics from the International Halal SME Report Directory 2011/12, Mohd Amin said that the average French Muslim household has one of the highest disposable incomes in Europe, spending approximately US$19.5 billion a year on food and non alcoholic beverages, with only the Muslims in Germany spending higher at US$20.5 billion a year, while Muslims in the UK spend US$8 billion a year on Halal food.
Nurdiana also sees huge potentials beyond food and beverage. Halal skincare and cosmetics have always been one of Halal Malaysia’s strongest selling points for Halal. Capitalising on this aspect would be a smart move. Citing a well-known French based perfume company, Atelier des Parfums who participated in MIHAS since 2009, the company now has the capability and capacity to produce halal perfume products for the global market in Malaysia. A production line has been established in Kuala Lumpur where it will be used as a hub for Muslim consumers around the world.
“MIHAS 2012 is where all the most experienced Halal professionals gather, offering the best avenue to nurture business networking. French food traders and suppliers stand to gain handsomely from the discovery of new Halal products and key innovations that would fit perfectly with the local tastebuds and their high expectations for Halal compliance,” Mohd Amin added.
MIHAS has established itself as the premier event anticipated by the Halal business community around the world. Over the past eight years, MIHAS have succeeded in creating extensive business opportunities and networking for various Halal industry players worldwide and MIHAS has also been the focal point for global traders, entrepreneurs and manufacturers to promote and launch their Halal products and services.
MIHAS 2012 will be held from April 4 – 7 at the Kuala Lumpur Convention Centre in Kuala Lumpur, Malaysia. Since inception in 2004, MIHAS has registered over US$2 billion in total sales, drawing over 20,000 trade visitors from 70 countries annually.