Echoing what he said in an earlier interview with Halal Media, Abdalhamid paints a clear picture of the people’s current demand; that they are ready for a new kind of market paradigm, one that is based on ethical, moral and spiritual values.
“That is Halal. Halal is not about the products. The products are really the (end) result. Halal is embedded in this rise in the demand for ethics and morality in business practices and the products that are put out in the marketplace. It is really a global shift of awareness, part of a megatrend that will continue well beyond this coming decade. Halal represents a new market paradigm,” he said.