Expectations are running high for the organisers of the Malaysia International Halal Showcase (MIHAS) with event owners targeting a 20 percent increase in immediate sales for the five-day trade fair.
The Malaysia External Trade Development Corporation (Matrade) CEO Datuk Noharuddin Nordin said they are confident of achieving this target based on the increasing trend in exhibitors’ participation and the improving economic conditions around the world.
“Last year, MIHAS generated over RM226 million in immediate sales and about RM3 billion of potential sales,” said Datuk Noharuddin. “This year we target to bring over 600 exhibitors from 30 countries. So far, we have already received 88 per cent take-up rate for the booths,” he added.
MIHAS 2010 will be held from June 23 to 27 at the Matrade Exhibition and Convention Centre. Dubbed as the world’s largest Halal trade fair, MIHAS this year will be held in conjunction with the week-long Halal events happening in Kuala Lumpur within the fourth week of June.
Aptly known as the Malaysia Halal Week, it combines three major Halal events beginning with the World Halal Forum (WHF 2010) to be held at KL Convention Centre from June 21 and 22. This year’s theme is “State of the Industry: Market Access and International Trade”.
The World Halal Research Summit will then ensue, also at the Kuala Lumpur Convention Centre on June 23 and 24, providing a platform for scientists, researchers, scholars and academicians to meet, discuss and exchange ideas on new research findings, emerging technologies, trends, issues and challenges within the global Halal industry.
In addition, the conference also aims to provide the participations with the latest updates in the development of strategies, new technologies, emerging trends, product innovation and best practices.
Datuk Noharuddin commented that the Halal Malaysia Week “is an excellent example of public-private sector initiatives to provide supportive platforms to showcase Malaysia’s halal industry.